Dig this neato gadget:

And you, too, can have a “chin like a model”!

My mom has brought me some wonderful things from an estate sale/auction. Among several boxes of sewing patterns were issues of The Workbasket from the 1950’s. These mini magazines are chock-full-o projects for the nifty, thrifty, fifties homemaker.

Pictured here is one of my favorite ads (from volume 20, number 5, Februrary, 1955).

I mean…doesn’t it just make perfect sense? Advertising a contraption guaranteed to make you look thinner ON THE VERY SAME PAGE as several recipes for buttery, cheesy, mayonnaise-ey sauces to pour over your dinner veggies?

Sounds like some marketing genius was on the right track. But seriously, if you ask me, it simply looks like a jockstrap for your face.

Now, if I could only still get an adjustable dress-form for 3 bucks, like the mail-in offer on page 33…

About jamie

Jamie is an award winning artist who has recently taken a hop, a skip, and a few jumps, and has landed happily in California. She specializes in textile/fabric pieces (art that you wear), but also creates paintings, sculptures, and quilted works of art.
This entry was posted in Nostalgia and tagged , , , , , , , . Bookmark the permalink.

3 Responses to Dig this neato gadget:

  1. anne leader says:

    That chin strap was the secret to my mother’s lovely looks – ask her sometime to share with you some of her workbaskets – I think I made a dress from that simplicity pattern – just discovered your art blog – guess procrastination is contagious – even after a couple of years – yikes I am supposed to be working.

  2. anne leader says:

    oops bad editing = the chin strap my mother, the workbaskets carolann, simplicity mine – I think I need a nap

  3. jamie says:

    :) Anne, we’ll definitely have to talk more about strange beauty apparati. (Oops, Google tells me that the plural of apparatus is in fact “apparatuses”…if you ask me, my version makes more sense.)

Leave a Reply

Your email address will not be published. Required fields are marked *